Link Baiting Service
Update: Please note that I am NO LONGER ACCEPTING NEW CLIENTS.
I am now offering a link baiting service on a limited basis.
The cost is $5,995 USD, paid upfront. (E-mail me for more payment details.)
What do we mean by "link baiting"?
Link baiting is really just a new term for viral marketing or viral link building.
Some other well-known SEOs' views on link baiting:
"It's something on your web site that causes someone to link to you... a classic example of link bait would be the Subservient Chicken web site by Burger King. So many people ended up talking about that web site that they linked to it-it currently enjoys about 29,300 links according to Yahoo!, and ranks number one on Google for the word chicken." [Bill Hartzer]
"I feel that creating some amazing, highly linkable and high-quality content is one of the best ways to target the engines naturally and build links through the social networks, blogs and news outlets of the web. The inclusion of link bait creation in an SEO campaign is reasonably rare from what I see on other SEO's sites, but I imagine it will be crossing into the mainstream of SEO tactics in the near future." [Rand Fiskin]
The benefits of the link baiting service
Our service is designed to provide you with:
- Quality organic links from blogs and other Web sites that will help organic SEO efforts (and yes, link baiting has been approved by search engine representatives as a "white hat" tactic)
- Brand exposure on social bookmarking and tagging sites, which can lead to mindshare overnight
- A large amount of traffic (thousands to tens of thousands of unique visitors)
- A feature piece of content on your Web site that will receive bookmarks, citations and links over time, and which will further entrench your Web site as unique and valuable to the community and Web as a whole.
The methodology of the link baiting service
- We brainstorm and outline several link bait ideas tailored to the specific topic of your site. We then present these ideas to you, along with our recommendations, and you select the specific idea you prefer.
- We write/program/create/design the link bait and send it to you for review and editing.
- You release the link bait content on your site on a timetable which coordinates with our promotional campaign.
- We research and send out customized emails to webmasters and bloggers whose visitors would likely be interested in your specific link bait content.
- We post and/or submit the link bait piece to several social bookmarking and tagging sites, in such a manner that the link bait is more likely to 'go viral' and attract new links and traffic.
- One week after the release of the link bait, we will deliver a report of links and references the link bait has received in its first week.
Risks and drawbacks of the link baiting service
- High upfront cost: The $5,995 USD price tage is not "cheap" by any means. I do believe the service could be viewed as cheap in terms of the long term value delivered, but this price will obviously put the service out of most webmasters' range.
- Significant variation in return on investment: A typical piece of link bait that we execute could receive 70 organic links and 12,000 unique visitors in the first week after its release, or four organic links and 650 unique visitors in the first week. We work very hard to achieve a high level of success, but the inherent unpredictability of the blogosphere and social bookmarking sites makes it impossible for us to guarantee specific results.
Examples of past link baiting
In case you're curious as to what a successful piece of our link bait looks like:
- Lessons from Project Management (received many backlinks)
- 46 Things I Wish My Mom Taught Me About Money (received many backlinks)
- 101 Ways to Build Link Popularity in 2006 (received many backlinks)
Further reading on link baiting
I might recommend you read the following articles that discuss link baiting and its value to organic SEO efforts.
- Value of Link Bait? Barry Schwartz and Andy Hagan [sic] Speak Out (Justilien.com)
- Adding Link Bait to Services (SEOmoz.org)
- SEO Advice: linkbait and linkbaiting (MattCutts.com)
Interested in the link baiting service?
Please contact me if you are interested in the link baiting service. Availability of this service is limited.